Business Information Management
The major introduces the fundamentals of computing (programming, requirements analysis, information retrieval and visualization, databases), business (accounting, finance, marketing, management), and analytical methods (statistics, economics, business intelligence, decision analysis). Students will be given the opportunity to study a variety of business cases and gain hands-on experience in a variety of forums. Projects range from learning to understand and use technology that gathers data, to practicing methods and techniques for distilling that data into meaningful information, to analyzing and proposing strategic directions. Overall, the major strongly emphasizes how raw business data is gathered, stored, analyzed and distilled into valuable strategic information, all with a proper understanding of the technical, social, ethical and organizational challenges that are involved.